At the core and center of every form of infographics is strong, tangible and accurate data. Without gather all the information you need or better yet – that your potential customers want to see you won’t be able to create interesting and well developed infographics.
Kit Graphik understands this dilemma, as designers we pride ourselves on the ability to create beautiful graphics and connect with readers – not on our ability to collect data.
However data collection doesn’t have to be that painful. Here are a couple tips from Creative Market, ” Once a news team comes up with a rough concept, collecting the data is the next step. Or it’s sometimes the first, if a news team comes across that data before they know what to do with it. A lot of it can come from public records. If you need data on the global economy, check The World Bank or for your own country’s, someone like the Bureau of Labor Statistics. If you need info on a publicly traded company, check their quarterly shareholder reports. Something to do with the lay of the land? Check your country’s geoscience data. The Census Bureau can provide a lot more than you’d think: aside from the predictable demographic stuff, they also chart things like commute times and housing rentals.”
The thing is data isn’t made equal, so be aware that when you collect information you need to consider it from a myriad of courses. There is no one reliable method of data collection, instead we need to employ multiple methods and then decide which is the best one suited for our purposes.
This is especially true with customers. Collecting customer data to create compelling infographics or other print materials is tricky business. Are you just looking on Facebook? Or are you just relying on personal experience?
If you want to establish an accurate and reliable method of data collection you need to look a bit deeper as Scott Gerber of The Next Web explains, “Everyone has different customer types. Not all customers are created equal. Identify what key factor(s) set one apart from another and segment your users from one another. It could be geography; it could be specific products they buy or it could be a demographic detail. Once you understand that, you are better able to target messaging, develop product and drive value for both the customer and your business.
Finally there there is a technical element in data collection that can be gathered from those that specialize in data collection – companies like DAQifi that specialize in data acquisition or DAQ systems.
For more information check out this IBM view entitled 360 analytics. We can see that understanding who are customers are requires a holistic approach.