An infographic is a combination of text and imagery used to communicate information, often in such a way that is palatable to its consumers. Infographics have become more sophisticated over the last decade, and are used in digital marketing, education, information dissemination during disasters, etc. The possibilities are endless.
Infographics offers a number of distinct advantages over regular print graphics, largely because the way the world creates and consumes content has changed drastically over the last decade. In the past, we relied heavily on printed material, and while we still do circulate newspapers and other regular print, we now look to more advanced technology as our primary sources of information.
They are more accessible.
For one thing, infographics are more rapidly disseminated into our mobile devices than regular print graphics. Infographics are digital. People own smartphones, tablets, computers, and more often than not, a combination of two to three different gadgets. Facebook currently clocks in at about a billion users worldwide. The world is more connected today than it has ever been, and given these platforms, it’s not difficult to simply share a JPEG file over social media and have it on hundreds of screens in a single swipe.
They create more awareness.
In relation to the previous point, infographics are more shareable, and are subsequently more conducive to building brand awareness. Regular print graphics takes longer to disseminate, and often lacks a platform to engage its readers/consumers in conversation. Infographics, on the other hand, exist on Facebook, Twitter, Instagram, and other social media channels, where you can leverage the power of hashtags to increase visibility, and join in on what others are saying about your content.
In addition to social media, search engine optimization on blogs and websites also helps to boost infographics on page rankings, and can work in conjunction with social sharing. When strategically done, infographics have the potential to go very far in terms of visibility.
They are more visually striking.
Infographics, especially when well designed and well thought out, are visual wonders. Content is laid out (often quite creatively) and presented in such a way that is easily consumed by the average reader. Advancements in technology have given designers freedom to experiment with different styles, and even incorporating animation into their work. This proves to be a powerful means of communication, and will remain in your consumers’ mind long after they see the infographic—definitely good for building brand awareness and memory, and can absolutely result in a lot of social sharing.
They are relatively easy to make.
There is plenty of good software out there that allows even beginners to create good infographics, and then build their skill from there. Imagery is just one part of it; you also need facts to communicate your message effectively, and there are several reliable sources online from where you can extract relevant data. Compared to regular print graphics, which consumes valuable environmental resources, it is much easier to amass the necessary information digitally, put it all together creatively, and then share this over the Internet. A lot of it can be done, paperless, over a computer—saving time, effort, and quite a number of trees.
Thank to Chris Lange over at Doranix for this great guest post. Doranix is the leading manufacturing of Tyvek based materials for printing and medical products.